About us
GoodRoots® unlocks a new, more accessible path to homeownership.
Our Story
Housing is broken.
We’re here to fix it.
Skyrocketing home prices, higher-for-longer mortgage rates, more student loans and record-breaking costs of living are all keeping the next generation locked out of the life-changing benefits homeownership.
The GoodRoots® Shared Equity Lease offers a flexible, less risky alternative to low-money-down mortgages, at a fraction of the cost, to help renters move into their first home years sooner and purchase whenever they’re ready.
Mission, vision & values
GoodRoots® is creating a world where anyone can put down their roots, regardless of housing affordability, and where real estate investors do well by doing good.
Community
The best housing providers build thriving communities. GoodRoots strives to strengthen the social fabric of the neighborhoods we serve.
Shared Ownership
Our unique shared equity model means everyone can benefit from the wealth-building power of homeownership even if they aren't ready for a mortgage.
Innovation
We do not accept the status quo in housing. We constantly seek opportunities to delight, build trust, automate, re-think and re-imagine.
Sustainable Outcomes
We design enduring, win-win solutions for customers and investors.
Why GoodRoots®
GoodRoots® is the first and only shared equity provider for high-cost housing markets.
Built in collaboration with:
Meet the Founder
Clint McCoy, CFA
Clint has over a decade of experience in the real estate investing industry, working with companies including Westbrook Partners, Citizens Bank and Cushman & Wakefield. Throughout his career, Clint has executed over $6 billion in real estate M&A, capital raising and financing transactions.
Clint experienced the aftermath of the 2007 subprime mortgage crisis first-hand while growing up in Phoenix, which was one of the country’s hardest-hit markets during the Great Recession. After that, he led a volunteer construction group in El Salvador where they built over 20 homes for displaced locals after a devastating mudslide.
Those early experiences taught Clint the importance of housing security and sparked his passion for community development.
Clint holds a Masters in Business Administration from Harvard Business School and a Bachelors Degree in Economics from Chapman University (magna cum laude). He is a CFA Charterholder and holds a real estate managing brokers license in Washington.
Frequently asked questions
What is a GoodRoots Shared Equity Lease?
The GoodRoots® Shared Equity Lease is a new kind of shared equity agreement that gives you shared appreciation rights in the home (called Shared Equity Rights) while you rent. When you choose a Shared Equity Lease instead of a mortgage, we buy the home on your behalf and hold onto the deed until you’re ready to buy. Along the way, you’ll make fixed monthly payments to add to your Shared Equity, adding up to a 20% down payment over 10 years.
Your Shared Equity grows with the value of the home, so you can build wealth and lock in your future home purchase one payment at a time without worrying about rising home prices.
GoodRoots created this new model to unlock homeownership in high-cost housing markets. We combined the benefits of owning (long term control, fixed payments, wealth accumulation) with the best of renting (flexibility, low cost) to re-imagine the typical path to first-time homeownership.
We believe Shared Equity is the future of first-time homeownership, letting you put down roots today and grow into homeownership over time. Read more about our mission here.
Who owns the home?
GoodRoots owns the home while you build Shared Equity gradually over time. It’s lower cost, less risky, and more flexible than a low-money-down mortgage. Use our calculator to see how much you could save.
What is my monthly payment?
Your fixed payment includes Shared Equity and Rent. These costs stay flat for 10 years.
Your Shared Equity payments add up to at least 20% for a down payment by the end of 10 years, guaranteed! So on average, you’ll purchase roughly 2% of the home’s value each year. The specific amount of your Shared Equity payment depends on how much Shared Equity you purchase upfront (if any), the value of the home, and other local market conditions.
Your Rent will be much lower than typical rents for similar properties, since you’ll be covering the costs of repairs, property taxes and insurance.
Use our calculator to see what your monthly payment could be.
What happens after 10 years?
You can take full ownership, rollover your Shared Equity into another GoodRoots home, or cash out and walk away.
After 10 years with GoodRoots, your Shared Equity is guaranteed to add up to at least 20% of the home’s value, so you can rest easy knowing your future down payment is fully covered.
The benefits of homeownership
at a fraction of the cost.
JM
Resident since 2024
Bothell
Our family was ready for our first home, but not a mortgage. GoodRoots gave us a smarter way to bridge the gap to homeownership.
DP
Resident since 2023
Maple Valley
This program makes you feel like you’re more than just a tenant—you feel like you’re part of something."
